Resources & Insights — A2Z Rankings

Resources

Honest notes on building and growing

Practical writing on software delivery, AI adoption and digital growth — no listicles, no filler.

Growth12 July 2026

SEO in the age of AI answers: what GEO actually changes

Buyers increasingly ask AI assistants instead of scrolling search results. Generative Engine Optimisation is the discipline of being cited in those answers — here's what it does and doesn't change.

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Software5 July 2026

What an honest MVP scope actually looks like

Most MVPs fail on scope, not engineering. Here's the discipline we apply before writing a line of code — including what we deliberately leave out.

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